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Louisville, KY – American Bass Anglers, Inc. announced today that Early Times Kentucky Whisky has been named Official Whisky of ABA’s American Fishing Tour for the 2008 campaign.

The sponsorship continues Early Times’ commitment to the bass fishing platform, already sponsoring Team Early Times which includes Bassmaster Elite Series competitor Kevin Wirth.

“Early Times is excited to be the Official Whisky of American Bass Anglers for this upcoming year and is pleased to support the growth of bass fishing,” said Joe Murray, Brand Manager for Early Times Kentucky Whisky. “This sponsorship is a perfect fit with our strategy to become more involved in one of our consumers’ greatest passions – fishing.”

The agreement provides sponsorship of the American Fishing Tour as well as the ABA’s “Angler of the Year” program. Early Times will also be provided with booth space at all 2008 American Fishing Tour Championships and advertisements in six issues of The American Bass Angler, the official publication of American Bass Anglers, Inc. The sponsorship brings together one of the largest tournament trails for the weekend angler with one of the most widely distributed whiskies in the world.

“American Bass Anglers is very excited about Early Times sponsoring the weekend anglers of the American Fishing Tour and we look forward to a long relationship," said Morris Sheehan, ABA President.

About American Bass Anglers
American Bass Anglers offers over 1,250 tournaments per year in 41 states that are designed for the weekend angler. American Bass Anglers commitment is to providing low cost, close to home tournaments for the weekend angler and at the same time offer each an upward path for angler progression. For more information on American Bass Anglers, visit or call 888-203-6222. American Bass Anglers is headquartered in Athens, Alabama.

About Early Times Kentucky Whisky
Early Times Kentucky Whisky is enjoyed in 28 countries around the world and the Early Times Mint Julep is the "Official Drink of the Kentucky Derby™." Brown-Forman Corporation is a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Early Times, Canadian Mist, Southern Comfort, Finlandia Vodka, Old Forester, Fetzer and Bolla Wines and Korbel California Champagnes. For more information visit
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